The facts we all should know


Did you know alcohol tax and price policies curb harm?

Alcohol pricing policies and taxation are among the most effective and cost-effective measures to reduce alcohol consumption and harms–but most countries of the WHO European Region still do not use these valuable tools to their full potential. An estimated 10,700 new cancer cases and 4,850 alcohol-related cancer deaths could be avoided annually in the WHO European Region by doubling current excise duties on alcoholic beverages.

Show me the science

No place for cheap alcohol: the potential value of minimum pricing for protecting lives. World Health Organization. Regional Office for Europe, 20 June 2022

Kilian C, Rovira P, Neufeld M, et al. Modelling the impact of increased alcohol taxation on alcohol-attributable cancers in the WHO European Region. The Lancet Regional health. Europe. 2021 Dec;11:100225. DOI: 10.1016/j.lanepe.2021.100225. PMID: 34918000; PMCID: PMC8642705

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