The facts we all should know


Why should vital health information be on label?

Research shows the most effective place for consumer information is on label, making it the only way to respect consumers’ right to know. Any requirement to look online, such as with a QR code,  is a barrier to obtaining information.

Show me the science

Werle, C. O. C., Nohlen, H. U., Pantazi, M., Literature review on means of food information provision other than packaging labels, Publications Office of the European Union, Luxembourg, 2022.

Li, T., & Messer, K. D. (2019). To Scan or Not to Scan : The Question of Consumer Behaviour and QR Codes on Food Packages. Journal of Agricultural and Resource Economics, 44(2), 311-327.

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