Achievements
Impact and Results of 2013 Campaign
Health Attaché Working Breakfast
(14 May 2013)
National action to solve a European problem: Adressing Alcohol Related Harm
- Hosted by the Permanent Representation of Estonia to the EU
- Attended by 14 Health Attachés representing national governments from 13 member states and Croatia
- Presentation of Consensus Paper by AchimKautz (ELPA)
- Focus on national actions and the value of EU supporting policies
Key outcomes of the meeting:
- All EU member state representatives stressed their national government’s position that the EU Alcohol Strategy should be renewed bythe European Commission and be part of an integrated approach to alcohol policy, from prevention to treatment.
- Action to tackle alcohol-related harm should be integrated into all policy areas, such as pricing and taxation, advertising, education and trade
- A toolkit of best practice would be useful for member states in order to implement an integrated approach to addressing alcohol-relatedharm. The Commission could take this initiative on board
Next steps
- Publication of the Alcohol Strategy evaluation in June 2013
- Discussions with the Commissioner for Health and Consumer Policy Tonio Borg on continuation of best action to tackle alcohol-related harm planned in May 2013
- Launch of the Joint Action on Alcohol in May 2013, work to start in January 2014
European Parliament debate
(15 May 2013)
Time for action: The Need for an Integrated EU Alcohol Strategy
- Hosted by Nessa Childers MEP (S&D, IE)
- Attended by high-profile MEPs in the area of health: Christian SilviuBusoi (ALDE, RO), Rebecca Taylor (ALDE, UK), Catherine Stihler (S&D, UK), AntonyiaParvanova (ALDE, BG) and MEP Sari Essayah(EPP, FI)’s office
- Presentations from the European Commission: Giulio Gallo, Policy Officer, DG SANCO, Patricia Reilly, Member of the Cabinet of the Commissioner for Research and Innovation
- Presentations by the partners: AchimKautz, ELPA and Peter Anderson, Professor, Alcohol and Health, Maastricht University
- Focus on EU action and presentation of the Conclusions of the EU Roundtable on an integrated approach to tackle alcohol-related harm
- 53 participants, incl. key public health organisations & stakeholders (World Health Organization, national ministries, the Standing Committee of European Doctors (CPME), European Cancer League)
Key outcomes of the meeting:
- Participants stressed that the EU role in tackling alcohol-related harm and the need for strengthened policies
- Action to tackle alcohol-related harm should be integrated into all policy areas, such as pricing and taxation, advertising, education, treatment and to other issues such as the chronic diseases and mental health
Social Media #1
MEPs Twitter releases 17 Tweets in total from:
- Nessa Childers (S&D, IE)
- Rebecca Taylor (ALDE, UK)
- Catherine Stihler (S&D, UK)
- Mairead McGuinness (EPP, IE)
- Antonyia Parvanova (ALDE, BG)
- Calls for strong EU policies and for the renewal of the EU Alcohol Strategy,
- Calls for targeted policies at national level incl. measures on alcohol dependence management, minimum pricing, labelling, advertisement, or youth drinking
- Facts about costs of alcohol-related harm for European societies
- Advertisement of the AWARH
Social Media #2 – Other Twitter releases
56 Tweets from health organisations and individuals including:
- IOGT International
- Alcohol Concern
- Alice Rap Project
- The European Public Health Alliance
- The European Cancer Leagues (ECL)
- Spirits Europe
- ELPA
- The European Mutual-Help Network for Alcohol-related Problems (EMNA)
- The European Center for Monitoring Alcohol Marketing (EUCAM)
- MakDnnbier – Policy Officer at the IOGT
- Margaret Walker – EASL
- Monica Swan – Professor of Public Health and Associate Director for Research at the Emory Center for Injury Control
Social Media #3 – Newsletters
- Daily newsletter from 10 to 17 May
- Circulation to more than 600 recipients, including MEPs, European Commission, Council of the European Union, WHO and OECD officials
- Report on daily activities of the AWARH, key facts, quotes of support and video interviews from key decision-makers and experts
- Creation of a dedicated AWARH social media release: http://tiny.cc/AWARH13
Social Media Impact – Videos
Creation of a dedicated AWARH YouTube channel featuring interviews from key decision-makers and stakeholders:
- Cristian Silviu Busoi MEP
- Antonyia Parvanova MEP
- David Martin MEP
- Patricia Reilly (Research Commissioner cabinet)
- Monika Kosinska – European Public Health Alliance (EPHA)
- Kevin Jones – European Federation of Associations of Families of People with Mental Illness (EUFAMI)
- Mariann Skar – EUROCARE
- Achim Kautz – ELPA
- Informational video on the AWARH’s activities
Echo in Traditional Media
- The Parliament Magazine (biweekly edition) – article by Nessa Childers in the 13th May edition
- Coverage: More than 24000 monthly visits of the website, 50 000 recipients of the Parliament Magazine’s newsletter, daily or weekly bulletins emailed to 8000 recipients including EU institutions
- Dedicated article in EurActiv
- Covergae: 609,000 readers in 15 languages in 15 EU countries, a recognised information point for EU decision-makers and journalists
Articles highlights
Parliament Magazine:
- Need for integrated approach to tackle alcohol-related harm
- Call for renewal of the Alcohol Strategy
Euractiv:
- Need for continued efforts to tackle alcohol-related harm
- Relay of AWARH partner organisations (Eurocare, ELPA)’s calls to renew the Alcohol strategy
- United civil society claim for renewing the EU Alcohol Strategy
